08 Sep TOP FIVE BEAUTY INNOVATION TRENDS
As technology and science rise to levels unimaginable a few years ago, so advances in the beauty industry are happening fast and drastically. New, rare ingredients are included in high end fragrances… Our mobile phones turn into skin consulting robots… Collaborations between tech and beauty brands are finally a reality. All these exciting innovations not only help brands with their newest product selections, they also benefit customers in the most effective ways.
And just when we thought we’d seen everything in the beauty sector, here are the latest Top 5 beauty innovation trends that won’t let anyone down…
1: Technology & Skincare
Truth is, we are familiar with products that are meant for blemish healing or have anti-ageing benefits. As time goes by, more and more women, and men, are willing to try such products in their skincare routines. However, the need for more in-depth and personalised solutions is now stronger than ever. Big names like La Roche-Posay and others are combining technology and scientific expertise to create products such as a bracelet that reminds you when to re-apply SPF, sensors with LED lights attached to our phones — enabling them to analyse skin condition daily, or even show the effectiveness of a particular skincare product.
2: Technology & Make-up
Similar to the skincare scene, make-up brands are coming up with different innovative systems that definitely improve the shopping experience both online and at the make-up counter.
A recent example is a collaboration between renowned colour experts Pantone and a sensor maker. Their joint aim is to help beauty brands better showcase products through colour management technology, thus giving consumers more confidence to buy via websites and apps.
Technology makes everyone’s life easier by creating custom foundation devices for the perfect colour and formula.
3: Unique Formulations
Unique formulations that make certain products customisable according to the customer’s characteristics are the Next Big Thing as more and more brands search for stronger bonding with their audience. Lipsticks, lip-glosses and cheek products, like cream blushes, blend into the unique colour of the wearer according to the pH levels of that individual’s skin.
With mass produced brands losing their previous glory, customisation has become a by-word in the fragrance world. These days people tend to favour more personal, one-of-a-kind scents infused with a luxurious feel.
Gender fluidity, combined with rare ingredients, is leading a new wave of innovation that will satisfy even the pickiest of audiences. Signature authentic scents with a unisex feel are the fragrances of the future.
Self-heating hair masks that help ingredients penetrate deeper and more effectively are among the latest innovations in the haircare world — along with other totally customisable haircare lines.
No matter what age, women and men want shampoos, masks and conditioners targeted on their specific needs. Among products currently in development is a range from which you’ll be able to select your preferred level of lather or hydration. The future is on our side! Read More: TOP FIVE CUSTOMER TRENDS