Adaptation, Innovation and Resilience: The key to direct sale survival

Direct Sales

Adaptation, Innovation and Resilience: The key to direct sale survival

Online purchasing is continually on the rise, but direct sales still thrive!

Curious how direct sales companies have been able to successfully survive the online revolution?

Need some inspiration or motivation when it comes to planning your direct sale strategies?

Here are some of the hottest current direct sales beauty trends…


Innovative products create a buzz! It’s true. The most talked about beauty products are the unique and trailblazing ones. Innovation and trendiness go hand-in-hand and prompt direct sales beauty companies to develop products that stand out amid an endless sea of others.


Consumers are more likely to purchase a beauty or hair care product if they can experience it first-hand before buying. To render a comfortable customer experience, beauty companies have been focusing on providing in-person, up close and personal demonstrations that spotlight their bestsellers.


While the beauty industry has been historically geared toward women, today’s men are experimenting with cosmetics and haircare products. Though there are brands that specialise in products for men, this separation can cause confusion. This is why some direct sales beauty companies have been developing gender-neutral products. The formulas don’t necessarily have to differ — but it’s all about the packaging. Try opting for packages that appeal to both sexes.

If you own or operate a beauty company, chances are you’ve already learned ways to make your brand shine brightly. Focus on innovation. Start offering personal demonstrations. Vary your product selection to help your company withstand the test of time and technology. Read More:FUTURE OF BEAUTY RETAILING & CUSTOMER PROFILLING

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