Retailing Trends

Own a hair salon or spa and looking for ways to make sure your brand is keeping up with current retailing trends?

Own a hair salon or spa and looking for ways to make sure your brand is keeping up with current retailing trends? No worries! Here are some of the hottest trends that you can use as inspiration when making your own business strategies and filling out goal sheets.

Well Lit Selfie Set Ups

Clients who have just had their hair styled of course want to show it off, so why not make it easier for them by setting up what some hairstylists are calling “selfie stations”. Once your client’s hair is perfect, ask him or her to snap a quick selfie and then tag your company in the photo when posting it on social media sites such as Facebook, Instagram and Twitter. These selfies show off your work and promote your business without you having to do much.

Cool Online Chatbots

Have you ever visited a popular retail site and been greeted with a popup chatbot within seconds? Programmed to interact with website visitors in order to help guide them to what it is they’re looking for, these tools are gaining popularity among salons and hair care retailers. They have the ability to answer most common questions, thus minimizing the number of calls received by your receptionist.

Grooming for Men

Some guys enjoy being pampered, which is why they occasionally find themselves wanting to get fixed up at a fancy salon instead of a barbershop. For this very reason, many hair salons have had success offering curated services for men. If you’re not familiar with men’s grooming, enrol in some continuing education courses or hire yourself a professional grooming specialist.

Retailing trends for hair salons are constantly changing to accommodate advancements in technology and demand. Make sure you consider the above hair salon trends when determining how to differentiate your business from others in such a competitive industry.

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